CLIENT:
JALISCO TEQUILA
ROLE:
LOGO & BRAND IDENTITY
TIMELINE:
JAN 2024 - APRIL 2024
INDUSTRY:
AGRICULTURE AND LIQUOR
Jalisco, Mexico, is a region rich in culture and tradition. In this project, I honored the spirit of Mexico’s revered heartland through the creation of a tequila brand, paying tribute to the birthplace of tequila. Jalisco stands as a testament to tradition, craftsmanship, and unparalleled quality. My goal was to capture the essence of the rich soils and vibrant culture of Jalisco by incorporating traditional Mexican motifs, earthy color palettes, and artisanal typography into the branding.